Intapp DealCloud is a Customer Relationship Management (CRM) platform developed specifically for law firms and other professional services organizations. It goes beyond a traditional CRM by integrating relationship management, marketing automation, artificial intelligence, and experience management into a single, unified solution. Through automatic data capture, integration with Microsoft 365, and advanced analytics capabilities, DealCloud enables legal professionals to cultivate strategic relationships, identify new opportunities, and enhance collaboration across teams.
Intapp DealCloud is a Customer Relationship Management (CRM) platform developed specifically for law firms and other professional services organizations. It goes beyond a traditional CRM by integrating relationship management, marketing automation, artificial intelligence, and experience management into a single, unified solution. Through automatic data capture, integration with Microsoft 365, and advanced analytics capabilities, DealCloud enables legal professionals to cultivate strategic relationships, identify new opportunities, and enhance collaboration across teams.
Manual data entry — such as logging emails, scheduling meetings, or updating contact lists — is often a point of friction in law firms and is frequently neglected. DealCloud automates this process by capturing interactions in real time and keeping records constantly updated.
This results in clear productivity gains and a reliable, up-to-date client database. For example, in an ongoing M&A proposal, a client relationship manager can access the complete communication history between the client and the team — without relying on forwarded emails or manual inputs.
DealCloud is not a generic platform adapted to the legal sector — it was purpose-built to meet the specific challenges faced by law firms. Its structure reflects the complexity of legal relationships, compliance requirements, the sensitive nature of client data, and the critical role of reputation and experience in decision-making processes.
The platform includes features such as case management, practice area mapping, and customizable workflows by legal department. For example, a firm with practices in litigation, real estate, and tax can configure separate dashboards and reports for each area, with tailored and relevant performance metrics.
A firm’s proven experience is one of its most valuable assets when attracting new clients or responding to RFPs. DealCloud centralizes the entire history of matters, clients, practice areas, financials, legal teams, and outcomes, allowing this information to be accessed and presented in a professional and structured manner.
In practice, this means that a marketing or business development team can, in just minutes, generate a credential portfolio on “international arbitration in the energy sector” or “corporate restructuring for pharmaceutical companies,” including real examples, dates, responsible lawyers, and outcomes — all based on validated and up-to-date data.
Artificial intelligence in DealCloud is far from a gimmick — it provides automatic alerts when a client relationship begins to cool (e.g., no significant interactions in the last 90 days), identifies behavioral patterns, and suggests follow-ups based on user activity.
These features help lawyers and business development teams stay proactive in relationship management. For example, an alert may indicate that a high-value client has not engaged with the firm recently. The team can then act with a personalized communication or a meeting proposal, avoiding the loss of a strategic relationship.
In a legal environment heavily reliant on tools like Outlook, Word, and Excel, DealCloud’s native integration with the Microsoft 365 ecosystem is a critical advantage. Users can access, update, or consult CRM data directly from their email or calendar, without disrupting their daily workflow.
This means, for instance, that a lawyer preparing for a client meeting can view the full history of interactions, past matters, pending business opportunities, and meeting notes directly in Outlook — without switching between multiple applications.